Slogan Practice Zine

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Slogan Practice is an annual process of choosing a pithy mantra/koan crossed with good advertising copy for the year. It’s an anti-resolution practice: the point is not to resolve anything, but rather to deepen engagement.

There’s no goal, you’ll never complete a slogan. We call in, beckon, leave behind for sure— we seek to evolve— but we want to encode a bit of mystery and a dose of uncertainty while doing so. It’s also a shared practice and not all that serious.

The zine provides a poetic road map, and includes some favorite poems as well as an essay on the origins of slogan practice. And yes, all 17 years of mine are in there, including 2024!

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Slogan Practice Zine$11